Be it helmets, bike lights, reflective tape and countless other accessories there are an infinite number of ways to improve your safety while on a bike.

The problem is, safety isn't cool.

And well, it isn't really sexy either.

But, leave it to the "blogosphere" to tackle this head on... literally.

The Safety is Sexy Campaign ties safety to fashion and through their blog, point us towards ways of looking at safety equipment as something you can look good in, too.

Great post from Duncan's City Ride:

http://www.bikingtoronto.com/duncan/2009/09/lets-get-visible-safety-is-sexy.html