The City of Toronto has proclaimed this Friday Messenger Appreciation Day:

WHEREAS Toronto is home to more than 50 local/rush courier companies that employ 500 active transport (bicycle, pedestrian and public transit) messengers who make more than 1.2 million deliveries each year, resulting in 2,500 fewer cars in the downtown core each day.

Bicycle, pedestrian and public transit messengers are recognized as the most sustainable and responsible form of urban transport for small packaged goods.

There are many benefits to sustainable active transportation including an improvement to the growing problems of pollution, traffic congestion, and a reduction in emissions that contribute to smog and global warming.

Messengers not only promote year-round cycling and walking, they are also goodwill ambassadors that assist tourists, aid charities and provide a cost effective service to businesses seeking to reduce costs and improve efficiency.

Bicycle, pedestrian and public transit messengers have developed a cultural identity that has impacted our city in a very positive way and has garnered world recognition through participation in international bike races in recent years.

NOW THEREFORE, I, Mayor David Miller, on behalf of Toronto City Council, do hereby proclaim October 9, 2009 as "Messenger Appreciation Day" and congratulate messengers across the city who promote professionalism and safety and contribute to the well-being of our communities.